We call these loose threads pop ups.
Depending on the type of rug, you may see a strand of fiber sticking up from your brand new rug. These will occur occasionally as your new rug settles.
Trim pop ups with a pair of household scissors. This is usually required every couple of weeks for the first few months.
You’ll find pop ups more on jute rugs due to the thickness of the yarn. These will be either stray pieces or chunks. We tend to push through the through the thicker ends and trim the stray pieces but cutting all pop ups is completely safe and will not affect the integrity of the rug.
You may see just a small single strand of yarn or a large chunk, particularly on the Armadillo & Co Sherpa rug. Chunks are where a new strand has been woven in ~ the ends are not knotted in the weaving process. As there is a very long crossover of strands, pushing back or cutting is perfectly fine✂️